If you don’t have a process in place for managing your reviews, you are potentially costing yourself lost leads and money. A high volume of good reviews with great responses is one of the simplest and cheapest ways you can use to attract people to your showroom or service bay. Google loves them as does … Read more
Many car dealers use a mixture of search engine optimization (SEO) and pay-per-click search engine marketing (PPC SEM) to promote their websites. As a dealer, to maximize your return on investment, it’s crucial to find the right balance when you decide how much money to budget for each method. Balanced Spending Most marketing experts recommend … Read more
The speed of your dealership’s website can have a huge impact on its profitability. Load times hold are important for desktops, but even more so for mobile sites. Fifty-three percent of mobile internet users immediately vacate web pages when load times exceed three seconds, according to Google’s DoubleClick division. Think about it. Half your visitors… … Read more
For any business owner, keeping your dealership secure is vital. You need to do all you can to protect your records, marketing data, legal documents, and cash as well as your employees. You lock your doors and create security policies, but do you have the same vigilance with your digital doors and policies? Your 10 … Read more
A New Beginning…of Sorts I view starting a new company as similar to childbirth. While some might argue (like my wife) that childbirth is a risky metaphor for starting a new company, I see it differently. Childbirth, and the family building that follows, takes passion, commitment, hard work, pain, and a whole lot of love. … Read more
